WRONG EIL

logotype
packaging

In my hometown Sofia I have a favorite place to relax and meet friends and it is The Wrong Bar – great guys, cool atmosphere, nice music and drinks. It just needed its own craft beer.

Wrong Eil was born as a collaboration between The Wrong Bar and Blek Pine (one of the top craft breweries in Sofia). The Wrong Guys, as I friendly call them, asked me to help with a freaky packaging for their new brew. They wanted something that would provoke their clients and reflect the whole “wrong” concept, so I came up with this larky beer label.